HAMILTON HAMMERS WELCOME ASSURED AUTOMOTIVE & LiUNA AS FOUNDING PARTNERS
ASSURED AUTOMOTIVE HELMET BRANDING AND LIUNA JERSEY PATCH TO FEATURE ALL SEASON
Oct 7, 2026
The Hamilton Hammers announced Wednesday that Assured Automotive and LiUNA have been named founding partners of the club’s inaugural season.
Assured Automotive will serve as the Official and Exclusive Automotive Repair Partner of the Hamilton Hammers, while LiUNA is the Official Labour Union Partner of the club.
“We’re incredibly proud to welcome Assured Automotive and LiUNA as founding partners of the Hamilton Hammers,” said Nicole Demers, Head of Business Operations, Hamilton Hammers. “Having their support as we launch this team is a great reflection of the community coming together behind the Hammers. We’re excited to build these partnerships throughout our inaugural season and beyond.”
Assured Automotive is a leading Canadian collision repair company with locations across Ontario and Eastern Canada. As part of the partnership with the Hammers, their logo will be featured on all player helmets throughout the season, along with on-ice branding and a zamboni wrap at TD Coliseum. They will also present the “Hero of the Game” at every home game, recognizing a local individual who has made a meaningful contribution to the Hamilton community.
“At Assured Automotive, supporting the communities where we live and work is at the heart of everything we do" said David Raposo, Vice President, Canadian Operations, Assured Automotive. "We’re thrilled to join the Hamilton Hammers for their historic inaugural season. We look forward to standing alongside Hammers fans all season long and recognizing local heroes that make a positive impact across our communities.”
LiUNA has deep roots in Hamilton and a longstanding connection to the local workforce, families and community. As part of the partnership, the LiUNA logo will be featured on both blue and white jerseys, as well as on-ice branding at TD Coliseum.
“Hamilton is home to generations of LiUNA members and working families who have helped build this city and strengthen its communities" said Joe Mancinelli, International Vice President and Canadian Director, LiUNA. "We’re proud to support the Hamilton Hammers as the club’s Official Labour Union Partner and to be part of this exciting new chapter. I know the team will bring people together and give Hamiltonians another reason to be proud of the city we call home.”
Both partnerships add to the growing group of organizations and local businesses supporting the Hammers as the club embarks on its inaugural season and strengthens its connection with the Hamilton community.
Single-game tickets for all home games are now available, including the club’s Home Opener Weekend on October 9 and 11. Season Ticket Memberships, Half-Season and Nine-Game Packages, and Flex-12 and Flex-20 Packages are also on sale. Fans can learn more about all available ticket offerings and secure their seats by visiting HamiltonHammers.com.
Fans can also gear up for the inaugural season with the Made in Hamilton merchandise collection, available at Shop.HamiltonHammers.com, along with official Hamilton Hammers jerseys available for pre-order.
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