HAMILTON HAMMERS INTRODUCE FIRST OFFICIAL MERCHANDISE COLLECTION
"MADE IN THE HAMMER” COLLECTION FEATURES FAN-FAVOURITE APPAREL CREATED AND PRODUCED LOCALLY
Aug 13, 2026
The Hamilton Hammers announced today their very first merchandise collection, giving fans the opportunity to gear up and show their Hammers pride ahead of the club’s inaugural American Hockey League season this fall.
The “Made in the Hammer” collection features a variety of shirts and hats proudly created and produced in downtown Hamilton, by local manufacturer, Witly. This launch gives fans ways to show their Hammers pride while celebrating the community. More than the club’s first merchandise drop, the collection is an early reflection of the connection the Hammers are building with the community and local businesses.
“From the beginning, we’ve wanted the Hamilton Hammers to be more than a hockey team. We want to be part of the fabric of this community,” said Nick DeLuco, SVP & General Manager, TD Coliseum. “Working with Hamilton-based businesses on initiatives like this collection allows us to build those connections from the ground up and create something that is truly rooted in the city.”
Fans can shop the full “Made in the Hammer” collection now at Shop.HamiltonHammers.com. Also available are official Hamilton Hammers jerseys, for pre-order.
Additional merchandise drops and an expanded lineup of Hammers apparel will be released soon and will be available online and at all Hammers home games at TD Coliseum. For the latest news and updates, subscribe to the Hamilton Hammers newsletter at HamiltonHammers.com/Newsletter.
The Hamilton Hammers will open their inaugural American Hockey League season on the road against the Belleville Senators on October 2 before hosting the Toronto Marlies in the club's home opener at TD Coliseum on Friday, October 9.
Season Ticket Memberships are on sale now, starting at only $875, inclusive of all fees and taxes. Fans can learn more, connect with a team representative and secure their seats by visiting HamiltonHammers.com.